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FILM TOUR IN CHINA
A campaign aiming to leverage the popularity of recent Chinese blockbusters to boost tourism across China was launched in its Hong Kong and Macao special administrative regions (SAR) on Saturday.
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FILM MARKET IN CHINA
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THE FEAST OF NE ZHA 2
'Ne Zha 2' becomes first Asian film to surpass $2 billion
The Chinese animated blockbuster "Ne Zha 2" has reached a remarkable new milestone, with total box-office revenues — including special screenings, pre-sales, and overseas earnings — surpassing $2 billion. According to Maoyan, China’s leading movie-ticketing platform, it is now the first Asian film to cross the $2 billion mark.
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'Ne Zha 2' merchandise sales exceed 300m yuan on Alibaba platforms
Merchandise sales for the Chinese animated blockbuster "Ne Zha 2" have surpassed 300 million yuan on the platforms of a leading Chinese e-commerce company, fueled by the film's immense success and the surging demand for related products.
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'Ne Zha 2' and other Chinese films become new travel guides
With relaxed visa policies and iconic films like "Ne Zha 2" leading the charge, China's tourism scene is now flourishing more than ever.
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